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CHAI’s Nutrition Initiative for MP aims to break the inter-generational vicious cycle of malnutrition. The goal of this project is to reduce the proportion of both anemic adolescent girls and pregnant women by 10 percentage points (from current status of 57% and 60% for adolescent girls and pregnant women, respectively) and to reduce the proportion of underweight and stunted children by 10 percentage points by 2019.


CHAI aims to work with ICDS and Health Department, through NGO partners to improve knowledge, skill and attitude of large network of Front line workers. NGO partners will carry out the implementation strategy of reaching out to AWWs, ASHAs, Teachers and Caregivers through various platforms/activities. CHAI has developed a strategy to work through NGO partners as follows, which will reduce the burden of malnutrition in MP.


  1. Improve the intake of iron folic acid (IFA) supplement by adolescent girls & pregnant women

Poor coordination between departments responsible for hampered effective program implementation at the state, district, block and village level. Resulting to that, beneficiaries either do not get the intended services or receive only partial benefits. The project intends to collaborate closely with the Government of MP to establish a planning and coordination mechanism across departments in managing anemia control programs and simultaneously provide technical and implementation support to program officials and front line workers at the district, block and village level. The objective of this engagement will be to improve the quality and coverage of anemia control programs and strengthen systems in a way that anemia control programs can function seamlessly even after the completion of the grant period.

  1. Build the capacity of front-line workers to effectively manage ICDS support

CHAI will facilitate the capacity building effort of health and ICDS department by developing detailed training plans and help them in imparting training which includes growth monitoring; nutrition counselling; identification, referral, and management of moderate and severe malnutrition cases; and appropriate reporting for the frontline workers.


  1. Improve hygiene and sanitation conditions in areas with high burden of malnutrition

To advance the WASH agenda at the AWC and household level, CHAI will build capacities of community level institutions like front line ICDS and Health workers and the Panchayati Raj (PRI)-CHAI tends to develop comprehensive training modules and job aids to aid effective disseminate of WASH messages to rural families, especially on occasions such as Village Health Nutrition Days (VHND)

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